MBA IN MARKETING MANAGEMENT

GET STARTED

MBA IN MARKETING MANAGEMENT

Duration: 2 years

One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results. This is where the MBA in Marketing Management gives your career an edge.

One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world. The progressive curriculum, constantly updated to keep in tandem with today’s times, explores contemporary marketing techniques and offers an understanding of marketing at a domestic and global level.

Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all – sales.

This MBA program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language.

Program at a glance

  1. Understand various disciplines of management and integrated marketing communication
  2. Understand the concepts of advertising, sales and public relations
  3. Understand segmentation, targeting, positioning and differentiation
  4. Understand the concepts of global marketing strategy
  5. Understand customer relationship management,
Semester-1 Subjects Credits
1 Management Theory and Practice 4
2 Organizational Behavior 4
3 Business Economics 4
4 Corporate Social Responsibility 4
5 Information Systems for Managers 4
6 Business Communication 4

Semester-2 Subjects Credits
1 Marketing Management 4
2 Financial Accounting & Analysis 4
3 Essentials of HRM 4
4 Strategic Management 4
5 Business Statistics 4
6 Business Law 4

Semester-3 Subjects Credits
1 Brand Management 4
2 Consumer Behavior 4
3 Marketing Strategy 4
4 Customer Relationship Management 4
5 Sales Management 4
6 International Marketing 4

Semester-4 Subjects Credits
1 B2B Marketing 4
2 Services Marketing 4
3 Integrated Marketing Communications 4
4 Marketing Research 4
5 Business: Ethics, Governance & Risk 4
6 Project 4

Bachelor's Degree (10+2+3) in any discipline from any recognized University.

OR

An Equivalent degree recognized by Association of India Universities (AIU) with Minimum 50% marks at Graduation level.

Students have the following options for paying the program fee:

Option 1: Full fee payment

Programs MBA
Admission Processing Fee INR 1,200/-
Full Fee Payment INR 144,000/- Prime
Full Fee Payment INR 168,000/- Pro

Option 2: Annual payment

Programs MBA
Admission Processing Fee INR 1,200/-
Program Duration (Years) 2
Program fee per Year INR 79,000/- Prime
Program fee per Year INR 91,000/- Pro

Option 3: Semester wise fee payment

Programs MBA
Admission Processing Fee INR 1,200/-
No. of semesters 4
Program fee per semester INR 42,000/- Prime
Program fee per semester INR 48,000/- Pro

Students can choose from two lecture delivery modes: Pro & Prime

  • Prime: The Prime delivery mode allows students to view recorded lectures only.
  • Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures

Please note:

  1. The above-mentioned fee structure is subject to change at the discretion of the University.
  2. In addition, Students need to pay an examination fee of Rs 600/- per subject.
  3. Now avail loan facility to pay fees for the Program even without a credit card.
  4. EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.

Request a Call Back